How does it work?
- Step 1
The business says what to check
For example: Were we greeted at the door? Was the menu price the same as advertised? How long did it take to get an answer?
- Step 2
A mystery shopper goes in as a normal customer
Staff don't know they're being evaluated, so the experience is genuine — the same one any customer would get.
- Step 3
The business gets a clear, scored report
Findings on service, pricing accuracy, and the overall experience — so the business knows exactly what to fix and what to celebrate.
What can be checked?
In person
Visits to shops, restaurants, salons, clinics, and other locations.
By phone
Calls to test how enquiries, bookings, and complaints are handled.
Online
Browsing a website or app, placing an order, or contacting support.
Why do businesses use it?
Owners and managers can't be everywhere at once. Mystery shopping answers the questions that are otherwise impossible to answer honestly: How are customers treated when nobody senior is watching? Are prices and promotions applied correctly? Is the phone answered helpfully?
It's used across restaurants and cafés, retail, clinics and healthcare, salons and beauty, hotels, and real estate — anywhere customer experience matters.
Sneak Peek is coming to the UAE
We're building a mystery shopping service for UAE businesses, with paid assignments for shoppers across the country. Register your interest and be first in line.